Privacy Policy

Your privacy and health information are important to us.

Information We Collect

We prioritize the confidentiality and integrity of your personal and health information. Information may be collected through digital intake forms, appointment scheduling tools, laboratory coordination, secure telehealth communications, and other operational interactions related to our services.

This information may include personal identifiers, contact information, medical history, medications, laboratory data, and clinical documentation related to hormone optimization and wellness services. Technical information, such as IP addresses, browser or device information, and website usage analytics, may also be collected to support platform functionality, security, and user experience.

How Information Is Used

We use collected information to support care delivery, appointment coordination, laboratory services, telehealth communications, operational management, and compliance with applicable healthcare and privacy regulations.

Service Delivery: Coordinating consultations, laboratory testing, treatment planning, and related healthcare services.
Communication: Providing appointment updates, laboratory notifications, and care-related communications.
Operational Management: Managing scheduling, patient support, and administrative functions.
Compliance & Security: Supporting compliance, platform security, and internal quality improvement processes.

Third-Party Services & Lab Coordination

We may share your information with third-party service providers who assist in supporting our operations and services, including laboratory facilities for diagnostic testing, scheduling and administrative software providers, telehealth and communication platforms, and other healthcare-related service partners. These third parties are expected to maintain the confidentiality and security of your information in accordance with applicable privacy and healthcare regulations. We may also disclose information when required by applicable law, legal process, or governmental request. We do not sell personal or health information to third parties.

Data Security

We implement administrative, physical, and technical safeguards designed to help protect personal and health information from unauthorized access, use, alteration, or disclosure. These measures may include secure data storage practices, access controls, and protected communication systems where applicable.

While we take reasonable steps to protect your information, no method of electronic transmission, internet communication, or electronic storage can be guaranteed to be completely secure. As a result, we cannot guarantee absolute security of any information transmitted or stored electronically.

Patient Rights

Consistent with applicable healthcare privacy laws and regulations, including HIPAA where applicable, you may have certain rights regarding your personal and protected health information (PHI). These rights may include the ability to request access to medical or billing records, request corrections to inaccurate information, request limitations on certain uses or disclosures of your health information, and obtain information about certain disclosures of your health information.

Certain requests may be subject to legal, regulatory, or medical record retention requirements and may not apply in all circumstances.

Telehealth Communications

We utilize telehealth and digital communication platforms to support virtual consultations and related healthcare services. Information shared during telehealth interactions, including audio, video, messages, documents, and clinical communications, may be treated as protected health information (PHI) and handled in accordance with applicable healthcare privacy regulations.

While reasonable safeguards may be used to help protect electronic communications and stored information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Telehealth sessions may only be recorded with appropriate patient consent and when permitted by applicable law.
Information submitted through scheduling, intake, or laboratory coordination systems may become part of the patient’s health record.
Patients are encouraged to participate in telehealth sessions from a private and secure environment to help protect confidentiality.

Cookies & Website Analytics

Our website may use cookies, analytics tools, and similar technologies to support website functionality, improve user experience, analyze traffic patterns, and enhance platform performance. These technologies may collect technical information such as browser type, device information, IP address, and website interaction data.

We may utilize third-party analytics or service providers to assist with website operations and performance monitoring. Information collected through these technologies is used for operational, security, and analytical purposes and is not sold to third-party advertisers.

Users may manage certain cookie preferences through their browser settings; however, disabling certain cookies or tracking technologies may affect website functionality or user experience.

Policy Updates

We may update or modify this Privacy Policy from time to time to reflect changes in our services, operational practices, legal requirements, or regulatory obligations. Updated versions of this Privacy Policy will be posted on this website with a revised effective date.

Your continued use of this website or related services following the posting of updates constitutes acceptance of the revised Privacy Policy. Users are encouraged to review this Privacy Policy periodically for changes or updates.

Privacy Concerns

If you have any questions or concerns regarding this Privacy Policy or how your protected health information is handled, please reach out to our practice directly.